I'm Harry Red.

A fellow entrepreneur.

Look -- the odds are against you. Especially when the core of your business depends on some piece of science -- a research-based company.

Fortunately, you can beat the odds. You need to learn to communicate the value of what you accomplished in the lab.

How? Simple: you tell your story in a way that resonates with customers. Narrative beats data, every time.

I've learned such secrets from top entrepreneurs and major thought leaders -- such as Nick Swinmurn (founder of Zappos, sold for $1.2 billion), Alexander Osterwalder, Clay Collins, Bob Dorf, Seth Godin and others. Yours for the taking.